Financial news often comes in the form of articles that review and compare different products or services. This helps readers make better decisions about which financial options are right for them. When it comes to writing these kinds of articles, it’s important to put the data into context. If you’re comparing two different data sets, note that one might have a questionable track record or that another source may be considered more authoritative.
When it comes to financial topics, many people find them intimidating. In fact, 79% of Americans say at least one financial topic makes them feel nervous, according to a 2023 study from NerdWallet. That’s why it’s important to create content that resonates with ordinary Americans.
This means avoiding jargon and technical terms that might confuse or discourage readers. But it also means focusing on relatability and explaining complex topics in simple ways, says NBC News’ Brian Cheung. “Don’t be afraid to dumb it down, but don’t treat your audience like they can’t understand business and economic news,” he says.
Additionally, it’s crucial to take the time to craft visual aids that help tell stories. Using infographics, charts and graphs can break down complicated information in an accessible way that helps readers retain the information. It’s also a good idea to repurpose your articles into other formats, such as videos or podcasts, to reach a wider audience. This will boost your search engine rankings and increase the chances that people will click on and read your content.
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