Many factors influence policy changes – both what drives them and how they are implemented. However, some key steps in a workable policy change plan include conducting a review of existing policies; identifying outdated procedures, unclear wording or areas needing additional coverage; and communicating the new policy to employees. The process should also take into account the impact of regulatory and industry changes on your organization.
Identifying the appropriate stakeholders and tailoring communication strategies to their interests, influence and power in your organization is important to any policy change effort. Involving stakeholders in your policy development process will provide a variety of perspectives and increase the chance of an effective implementation plan.
The timing of a policy change may also be crucial to its success. It’s often easiest to change misguided policies when they first arise, before policymakers have invested time and resources in backing the old way. Conversely, it’s also often most difficult to change a policy that’s already been enacted.
A good rule of thumb is to try to initiate a policy change when public opinion is largely behind you. For example, if the public is demanding better health care, or is fed up with a business or institution that’s not meeting their needs, it could be an excellent opportunity to push for policy change. Also, if a policy is at a critical point – for example, if funding is about to be cut or a disastrous law or regulation is about to be enacted – it’s probably the best time to move for a change.
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